03/10/2010 | Author / Editor: Eugen Gaßmann / Jörg Kempf
But in the end, excitement over what has been achieved makes one forget the difficulties. Now it is time to present the new product to the board, enter it in design competitions, and make potential users and decision makers aware of the new possibilities now open to them.
The Wika PSD-30 pressure switch won the prestigious German iF product design award in 2009. It was also nominated by the Bavarian Ministry of Economics for the Design Award of the Federal Republic of Germany 2010 — the highest official German award in the design arena. An award such as the iF product design award recognizes a design which makes the use of the device, simple and convenient. A design which underlines Wika’s high demands on reliability, robustness and other critical quality issues. A design which not only looks and feels good, but which really works.
* The author is Head of Product Management with the Tronic Division of Wika Alexander Wiegand SE & Co. KG, Klingenberg/Germany.
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