Since July 2016, the KSB Group has identified 420 marketers on eight different online platforms who are illegally misusing the manufacturer’s product names. To put a stop to this conduct, the German manufacturer of pumps and compressors has now established a task force.
Frankenthal/Germany — Within the framework of the globalisation and digitalisation of business models, large-sized and high-priced investment goods are now also sold over the Internet. Unfortunately, this is also leading to a sharp increase in brand and trademark infringements regarding offers made on online platforms, KSB said adding that mainly Asian manufacturers would use the company's good reputation to market their products.
Under protected brand names, these manufacturers would offer pumps and valves as well as spare parts for sale on international trading platforms. In particular, the names of well-known products, such as Etanorm, Omega and BOA, would be frequently used. But the umbrella brand ‘KSB’ would also often be misused.
In cooperation with an Italian project partner, the company intends to ensure that such infringements are reported to the operators of the platforms and the corresponding offers are deleted. If necessary, legal action is also brought against the brand and trademark infringers, the company announced.