At Interpack, from packaging materials, corresponding filling and sealing machines as well as the necessary labelling system, you can find a solution for each sort of packaging problem in the fully booked exhibition halls. We’ll get you in the right mood for the event.
There are many answers to the question as to what constitutes optimal packaging: The most obvious certainly is that it must protect the product. Yet, at the same time, a marketing expert will bring the communication into play and emphasise the convenience factor to the consumer. An operations manager wants the packaging to run smoothly on the packaging machines. The purchase department only asks for the price and a logistician assesses the stackability. In fact, this is what makes the very industry itself is so exciting because there is a solution for each of these requirements.
A Huge Bouquet of Packaging Ideas
However, one cannot fulfill all desires in one package, and one has to sacrifice. Once again, this year’s issue of Interpack, a packaging related trade fair which is organised every three years, has come up with a huge bouquet of packaging ideas. This year, it is as sought after a usual — the fair records the highest demand by exhibitors in its more than 55-year history. In fact, the demand was so high that the exhibiting companies from packaging industry and the related process industries booked about 20 percent more space than the actual available capacity on the fairground in Dusseldorf, with its 262,400 square metres in 19 halls. About 2,700 exhibitors from about 60 countries are expected to participate.
Even the parallel organised trade fair “Components — special trade fair by Interpack”, which adresses the supply industry for packaging technology is fully booked, despite an increase in size by more than 100 percent compared with the first event three years ago.
The overall mood in the industry is good, as the latest numbers from the German Mechanical Engineering Industry Association VDMA show. Thus, the incoming orders in the specialist branch of food processing machinery and packaging machinery received a strong push in December 2016. For the overall year, orders were five percent higher than those of the previous year 2015. Within the country, domestic demand rose by five percent with foreign orders increasing by six percent from outside the country.
Most of this impetus came from the eurozone countries — incoming orders rose by eleven percent as compared to the previous year. But also the non-euro countries could register a growth of four percent. The sales in 2016, with the food processing machinery and packing machinery, grew by an actual four percent more than the previous year’s level. There was some insecurity over the course of the year, as to whether the sales forecast published at the start of the year of plus three percent could actually be realised. Thanks to very high deliveries in November and December, there the industry was able to not only increase the sales but even to slightly exceed expectations.
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