07/12/2012 | Editor: Dominik Stephan
Lanxess has joined the Indian Beverage Association (IBA), the trade association for non-alcoholic beverage industry, following the launch of its premium product Velcorin in India. Velcorin is a microbial control agent that stabilizes the beverage during the production process.
Mumbai/Indian – It offers some unique advantages over the existing technologies. It prevents the growth of microbes such as yeasts, moulds and bacteria in the beverage from the moment they are produced to their consumption, while retaining its freshness, colour and taste. After addition to the beverage, it quickly breaks down into natural components and is not present in the beverage when the drink is consumed by the customer.
IBA is an active congregation of leading companies with direct and allied interests in the non-alcoholic beverage industry. It provides a common platform to all stakeholders and thus acts as a common voice in promoting the growth of this industry.
“Our premium product Velcorin is one of the best technologies for beverage stabilization and we would like to get involved with IBA to explore further possibilities with Indian beverage manufacturers. We see this association as an important interface between the government, customers, partners and the public,” says Vinod Agnihotri, head of the business unit, Material Protection Products, Lanxess India.
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