The Japanese challenge
Self-adhesion products for the pharmaceutical industry

Schreiner MediPharm, a leading manufacturer of self-adhesion products for the pharmaceutical industry, has successfully addressed the exacting demands of Japanese customers.
While contamination of packaging materials is completely unacceptable anywhere in the pharmaceutical sector, in Japan it conjures up visions of horror. By and large, this is due to the fact that in Japan higher importance is attributed to product packages than anywhere else in the world and that Japanese consumers are prone to judge the quality of the contents by the quality of the package. In Japan, the meaning of quality is even higher than in Europe. To put it in a nutshell: Japanese customers expect zero-defect deliveries without any exceptions.