The new time factor

The industrialized nations live from their innovations. The growing markets of the Far East and Southeast Asia are now making more demands of our creativity and innovative potential than ever before. In China and other emerging regions of this world, companies that
until just recently had been no-names are ra-
pidly turning into global players with tremendous competitive potential. The Earth, or so it seems, is turning faster than it did a
few years ago. The main driving force behind this development is the communications revolution. We are now communicating and exchanging information faster than at any time in the past and this in turn is adding to the pressure. We send e-mails all over the globe and seek the information we need in our seemingly endless digital library of human knowledge otherwise known as the Internet. Companies that take a professional attitude to their customers’ needs have long
since placed all the relevant information on the Internet. While those still dwelling in the past may regret this, no one can now change or put a stop to the development.

What we cannot stop, however, we can at least turn to our advantage. It was in keeping with this philosophy that PROCESS worldwide, exactly one year ago, launched an innovative new service for readers called InfoClick, the aim being to provide a link between the printed word and the web. Each of the articles in the magazine now features an InfoClick number which readers can use to access additional information on the web. The InfoClick Box in which the InfoClick number has to be entered is a prominent feature of www.process-worldwide.com.
The system uses intelligent search algorithms to provide readers not only with those links that our editors have themselves researched, but with five related articles as well. In no time at all, therefore, you can explore in depth whichever topic in PROCESS worldwide happens to interest to you. If we have already reported on one of the companies mentioned in the article, you will be provided with a link leading to a selection of the relevant publications. In other words, the system gives you a decisive edge on the competition – an edge that would not be possible with print alone.
After one year of InfoClick, we are very pleased with the progress so far. Month after month, we have seen the InfoClick access rates increase by
leaps and bounds. The system has not only been accepted, but for many
readers has become exactly what it was intended to be – a modern information, contact and research tool. So as far as we are concerned, InfoClick was not just a usefull innovation, but has also been a great success

-Gerd Kielburger-